About us

What pono values

Three Commitments

The values we aim to deliver through every stay

⚖️

Honest pricing

Book direct with us for the guaranteed lowest price (excludes OTA campaign prices). on our official site. No hidden fees. We believe in making booking easy and pricing transparent.

🌿

Harmony with the community

Because our properties are nestled in quiet villages, we deeply value our relationships with local residents. We share our house rules with every guest to ensure stays that coexist peacefully with the community.

🏠

Stay like you live there

Not a standardized hotel experience, but a space to unwind as if it were your own villa. Kitchen, garden, BBQ — here, you set the pace.

Our Properties

Two private villas blending into the nature of Yanbaru

pono 118 exterior and garden

pono 118

A carefully renovated Ryukyuan farmhouse with a private garden. Enjoy BBQ in the spacious yard while the kids play freely. Special family time in a peaceful village setting.

1LDK Up to 8 guests 70㎡ + Garden + Parking
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pono 02 ocean view from terrace

pono 02

A spacious 2LDK ocean view villa. The panoramic sea and sky from the terrace is a luxury found nowhere else. Listen to the waves and leave everyday life behind.

2LDK Up to 8 guests 120㎡
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The meaning behind the name pono

The morning light.
The smell of earth.
The sound of leaves rustling in the wind.
Every time we travel,
we're reminded —
this is what we love.

We love to travel.
Visiting landmarks,
taking in breathtaking views —
those moments are wonderful, too.
But when we look back,
what stays with us most
is always the simple time
spent at the place we stayed.

The conversation
that starts from nowhere after dinner.
The sound of children laughing.
A quiet exchange with someone we love.
In those moments,
we feel it —
happiness.
And something deeper
quietly takes root between us.

pono is a Hawaiian word
that means "harmony."
Being in nature
with the people who matter most to you.
Nothing special needs to happen.
Just breathe the same air,
see the same sky,
share the same table.
Those unhurried moments become
the "remember when" of your family's story.

By the ocean,
in the forest,
on a quiet snow-covered land —
pono creates the places
where those moments happen.
For you,
and for the people you hold dear.

The Person Behind pono

Yuki Kondo — Founder and host of pono vacation rentals in Okinawa

Yuki Kondo

Founder & HostLifestyle Entrepreneur

After working in sales at Keyence,
he went on to craft bespoke weddings,
then moved through fintech,
hospitality,
and e-commerce.
Across all those industries,
one thing became clear —
family time is what matters most.

In late 2024,
he founded pono in Okinawa's Yanbaru region.
pono 118 is a 90-year-old Ryukyuan farmhouse
he personally renovated,
preserving its original timber and atmosphere.
pono 02 is an ocean-view villa
where the sea and sky
become part of your living room.
Both were born from a single desire:
to create places
where families can simply be together.

He travels with his wife and son
over 50 days a year,
while personally managing both properties.
From the BBQ setup in the garden
to the local restaurant guide —
not luxury,
but something that feels like
an extension of everyday life,
yet unmistakably special.
His hope is to create moments like that
for every guest and their family.

Featured in Nikkei "Answers" series (October 2025)

Company Information

Company Name pono LLC (pono合同会社)
Address Kudan-Minami 1-5-6, Chiyoda-ku, Tokyo
Resona Kudan Bldg. 5F
Business Vacation rental planning, operations & consulting
Established June 2021
Representative Yuki Kondo
License pono 118: Kita-Ho R6-102 / pono 02: Kita-Ho R5-96
Property Locations pono 118: 118 Yohena, Nago, Okinawa
pono 02: 5020-2 Sakimotobu, Motobu, Okinawa
Media Featured in Nikkei "Answers" (October 2025)

Getting Here

pono 118 and pono 02 are located in Yanbaru, northern Okinawa. Approximately 1 hour 50 minutes by car from Naha Airport to pono 118, and about 2 hours to pono 02. Conveniently located near popular attractions such as Churaumi Aquarium and Kouri Island.

We'll send you detailed directions and navigation info before your check-in.

From Naha Airport pono 118: approx. 1h 50min / pono 02: approx. 2h (via Okinawa Expressway)
Churaumi Aquarium approx. 25 min from pono 118 / approx. 10 min from pono 02
Kouri Island approx. 20 min from pono 118 / approx. 25 min from pono 02
Bise Fukugi Tree Road approx. 5 min from both properties

Contact Us

If you have any questions or concerns, please feel free to reach out. You can also consult us via our concierge chat.

From $50 / night (per person)
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