Running an inn, you notice that every guest message has two faces: a question asked in a moment of trouble, and a conversation that builds a relationship. For both, the right answer is “as fast and accurate as possible” — delivered 24/7/365, with the same warmth no matter who's answering. That, it turned out, was more than any human team could sustain.
Gaps between shifts, things lost in handover, answers that vary person to person. The more we demanded perfection, the more the team wore down. But it doesn't have to be perfect. Even when a person answers, the response varies. So it just has to clear the human bar — and improve from there. That's how we came to see it.